YouTube TV has raised the price of its monthly subscription by $8, from $65 to $73. The move comes on the heels of its announcement that it will add a multi-viewing feature for sports channels. The price change will affect current subscribers on April 18, however the streaming service, which is owned by Google, has already started charging new customers the higher price.
It’s been a while since YouTube TV last raised its prices. That was back in 2020, when the streaming service increased subscriptions from $50 to $65. When the service first launched in 2017, it was only $35 per month.
Current subscribers will see the price changes starting April 18, while new subscribers will start at the new price points. Those on promotional or trial plans will not see those discounts modified.
It’s not all bad news. If you value the addition of 4K resolution, YouTube TV has reduced the price of that add-on by 50%: 4K Plus is now just $10 per month, down from $20. If you’re new to the 4K Plus plan, your first year is just $5 per month.
Why the price increase? “As content costs have increased and we continue to invest in the quality of our service, we are updating our pricing to continue to provide you with the best possible service,” an email to subscribers read, according to The Hollywood Reporter.
It’s impossible to ignore the fact that some of those higher costs must be associated with YouTube TV’s recent acquisition of the rights to NFL Sunday Ticket games. Coverage for those games begins in the fall, but pricing for the add-on has yet to be determined.
If it seems like this price increase puts YouTube TV out of competition for your live TV streaming choice, check out our guide to the best YouTube TV alternatives.