TikTok, the subsidiary of Chinese conglomerate Byte Dance, announced a new data security regime for European users, dubbing it “Project Clover.” The decision came amid mounting pressure from mainland lawmakers, who raised concerns about data processing and storage.
Over the past two years, both the United States and the United Kingdom have raised concerns about Chinese laws that require companies to process and store data in their country for analysis when necessary.
The same applies to Chinese companies operating abroad. How they are supposed to collect data for analysis in the nation led by Xi Jinping, from a business perspective.
In response to concerns, the European Parliament, the European Commission and the Council of the EU have banned the use of the video-sharing app on devices used by government and military personnel.
In December last year, out of extreme concerns, elected members of the European Parliament issued a tentative ban interest on the video app as it was portrayed as a threat to national security.
TikTok reacted immediately to the possibility of the ban, issuing a statement late last year, saying it will come up with a plan that will remove all security concerns raised among lawmakers on both sides of the Atlantic.
The company has opened two data centers in Ireland and one in the Harmar region of Norway, which will be operated by third parties in compliance with existing data laws, such as GDPR.
The company also opened a channel for governments, regulators and experts to provide advice and advice on how to further improve business services, with regard to national security.
NOTE- The company employed a similar strategy in the name of the “Texas Project” in the year 2022, and the move helped the company placate hostile US lawmakers to some degree.