Spanish major Pascual starts milk production in Africa

Spain-based dairy company Pascual has started milk production in Angola for the first time, having exported yogurt to the African country for more than 25 years.

Refrango, an Angolan beverage manufacturer, has partnered with Pascual to open a new milk processing plant in the capital city, Luanda.

The Spanish company expects to bill 100 million euros (105.76 million US dollars) in the next five years through its new milk manufacturing and marketing operation.

In February 2022, Pascual said that Angola represents around 15% of his international business and it was expected to reach a turnover figure of 25 million euros.

The company claims to have “a market share of more than 50%” in long-life yogurt in the African country and plans to multiply its turnover in Angola by twelve by 2028.

Pascual will begin local production of both UHT and powdered milk, with a total of 19 references in Angola, five UHT and 14 powdered.

“Our presence in Angola for more than 25 years with our yogurts has exceeded our own expectations,” said the company’s international director, Tomás Meléndez.

“We want to contribute not only to the economic development of Angola, but also to its social development. Our ambition is to make the country capable of self-sufficiency, without depending on imports, with nutritious products of the highest quality and generating employment throughout the region”.

Diogo Caldas, CEO of Refrango, said: “It is a huge privilege for Refrango to partner with Pascual to develop the dairy sector in Angola. The constant search for innovative solutions that satisfy the needs and tastes of our consumers is in our genesis, and the production of dairy products complements our portfolio and ensures the development of the value chain”.

Pascual has declared that he hopes to reach an international turnover of 125 million euros in three years, thanks to the expansion of his production to Central America and Southeast Asia. The presence of the Spanish company in 60 countries already represents 6% of its income.

“We want to make a qualitative leap in our international strategy and that implies moving from a classic export model to true internationalization; that is, produce and distribute locally in other countries,” Meléndez said last year.

“Our goal is to focus on emerging countries to continue growing and double the turnover of our business abroad in 2026.”

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James D. Brown
James D. Brown
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