Salvatori opens showroom in Soho | kitchen and bath business

March 3, 2023

saviors, the award-winning Italian design firm specializing in natural stone, announces the grand opening of its Soho showroom, the brand’s first North American flagship. The showroom and boutique are located at 102 Wooster Street, the epicenter of New York City’s luxury fashion district.

Designed by the international design studio Yabu Pushelburg, the showroom seeks to create a bespoke design destination that would introduce North America to its “Total Look” design capabilities spanning innovative textural surfaces, sculptural bath products, and contemporary home décor pieces, all crafted from beautiful Italian natural stone. The new The showroom will serve as the headquarters for the Salvatori team in the US, providing customers and designers with unparalleled access to the brand’s custom designs and services. the new york showroom marks the brand’s third independent global destination, after Milan and London.

“The decision to open our first American showroom in New York City was as much a business decision as emotional motivation, and the collaboration with Yabu Pushelberg has been an invaluable asset both in finding the location and in designing the space,” said Salvatori CEO Gabriele Salvatori. “New York understands our products, shares mutual values, and appreciates our considered approach to creating unique products of quality and substance. Working with clients including Armani, Bergdorf Goodman, Salvatore Ferregamo, John Pawson, Sir David Adjaye and Bottega Veneta, we pride ourselves on delivering much more than just a product. We work alongside our partners, offering practical support and inspiring new ways of working with natural stone.”

Salvatori Soho Showroom

by Salvatori two-level 6,400 square feet. the showroom will feature carefully selected vignettes showcasing the brand’s extensive collection of luxury materials and home décor, including wall and floor finishes, bath fixtures, seating, lighting, outdoor furniture and home accessories, many of which are the result of partnerships with internationally renowned designers including Stephen Burks, Kengo Kuma, Piero Lissoni, Luca Nichetto, Elisa Ossino, John Pawson, Yabu Pushelberg and Patricia Urquiola.

A boutique at the front of the showroom will serve as a shopping destination for giftable décor items and accessories. The Salvatori apartment, located in the basement of the showroom, will include a fully functioning marble kitchen dedicated to serving as a destination for intimate encounters and programming for the brand and its partners.

To portray Salvatori’s heritage history, the brand turned to a renowned international design studio Yabu Pushelberg to merge the spirit of Milan with the energy of Soho. Together, the two design The companies share an admiration for craftsmanship and the search for beauty in the perfectly imperfect, a mutual relationship. belief in context and craft that helped guide Yabu Pushelberg’s earlier collaborations with the natural stone brand – the Punto and Anima bathroom collections, and a sculptural series, The Town | Assembly.

Salvatori Soho Showroom

Taking inspiration from the Milan model, Yabu Pushelberg developed a custom modular wall system that allows the showroom to transform from an open-concept space to be defined by up to seven rooms. Meanwhile, Soho’s legacy is communicated through the store’s original cast-iron columns, floor-to-ceiling brick walls and gallery-style approach to designing the store.

“We designed the Salvatori showroom as a window into the future of retail design,” said George. Yabu, co-founder of Yabu Pushelberg. “The space was designed to adapt to Salvatori’s needs. Instead of creating a permanent floor plan, we designed a custom wall panel system that allows the showroom to transform from an open concept space to a series of rooms and vignettes.”

Glenn Pushelberg, Co-Founder of Yabu Pushelberg added: “The intention is that the space will never remain the same. Giving Salvatori flexibility in their showroom design allows them new ways to represent themselves in New York. We are honored to have contributed to sharing the Salvatori story with North America.”

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James D. Brown
James D. Brown
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