Apple likes spring. That’s usually when the company holds an event in March to announce new hardware that sometimes includes iPads and Macs. Other times, the iPhone maker takes advantage of the impending warmer weather to refresh the colors of its cases, Apple straps Watch and even the iPhone itself.
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And, like clockwork, this year Apple announced a very spring color for the iPhone 14 and iPhone 14 Plus. The catchphrase that Apple is using on its website is “Hello, yellow!” and honestly, it’s perfect. Check out my unboxing below.
My first impression of the color is that it is too bright a shade of yellow. Think of a shiny school bus. Bright number 2 pencil. Perfectly ripe, shiny banana.
Unlike last year, Apple did not release a new color option for the iPhone 14 Pro and iPhone 14 Pro Max. Instead, only the iPhone 14 and 14 Plus receive the additional settings.
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And after getting a sample of the yellow iPhone 14 Plus, I can see why: The phone’s edges look more gold than yellow, and the iPhone 14 Pro lineup already has a gold option. That being said, the back of the phone is definitely yellow.
Outside of the new color, there’s nothing new or noteworthy about the phone. Internally, it still uses Apple’s A15 Bionic processor, has dual rear cameras, a front-facing 12-megapixel True Depth camera for Face ID unlocking and FaceTime calling.
Battery life also remains a highlight, particularly with the iphone 14 plus which Apple touts as having the longest battery life of any iPhone released to date, a claim backed up by my personal experience.
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You may be wondering, “Why doesn’t Apple release all the colors planned for an iPhone model in September?” The main reason is that it’s a way to spur mid-cycle upgrades for those who aren’t rushing to upgrade to a new iPhone every fall when it’s first released. Those same customers probably won’t care that a new iPhone is six months away if Apple sticks to its standard September release schedule.
The yellow iPhone 14 and iPhone 14 Plus aren’t available yet, but you can pre-order them starting Friday, March 10, with delivery starting the following Tuesday, March 14. You can order any of the models directly from Apple for your standard starting prices of $799 and $899 before any trade-in discounts or other promotions.