Microsoft says Bing has surpassed 100 million daily active users | Engadget

Bing has surpassed 100 million daily active users a month after the launch of its AI chatbot, according to Yusuf Mehdi, Microsoft’s vice president for modern life, search and devices. He said the company is fully aware that it’s still just “a small, low, single-digit stock player,” but hey, there was a time when Bing wasn’t even part of the conversation. Now, after the tech giant released its next-generation version, even those who haven’t used it in the past rely on it for their searches: Mehdi noted that a third of Bing’s daily active users are new to the search engine. search.

“We see this appeal of the new Bing as validation of our view that search needs to be reinvented and of the unique value proposition of combining Search + Answers + Chat + Create in a single experience,” said the vice president.

In addition to seeing an increase in numbers, Microsoft is also apparently enjoying growth in engagement, with more people doing more searches. The company credits two factors for that particular win, the first being growth in Edge usage, most likely helped by the addition of Bing’s chat AI as a new feature. He also said that the introduction of his Prometheus AI model made Bing search results more relevant, so people have been using, or at least testing, the search engine more.

Apparently around a third of Bing daily preview users have been using its chat AI for their queries every day. On average, Microsoft sees three chats per session, with more than 45 million chats since introducing the new Bing. Additionally, in 15 percent of all chat sessions, people have been using Bing to generate new content. The launch of Bing’s AI chatbot on mobile has also propelled the search engine to a new level of popularity and led to a six-fold increase in daily active users before it was made available.

By integrating an AI chatbot into Bing earlier this year, Microsoft gave its search engine the weapon it needs to compete against Google. That said, Google has plans to launch a chatbot of its own and introduced a chat AI called Bard last month. Bard leaked misinformation during his unofficial debut, but Google is working with employees to improve the chatbot’s responses before it’s available.

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James D. Brown
James D. Brown
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