This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to find the best deals.
Amazon Prime Day 2023 is likely still a few months away, but you don’t have to wait long for some of the best deals of the year to start appearing. No official date has been announced as of yet. The two-day event is usually held in July, but has varied a bit since 2020. We’ll bring you any concrete news about the event as soon as we can.
As for the Prime Day deals we’re likely to see this year, it’s hard to predict what will or won’t go on sale, but we’ll review some of the best deals from last year’s event as a guide for those looking for bargains this summer.
When is Amazon Prime Day 2023?
Amazon has yet to officially announce a Prime Day event for 2023, but if we had to guess, we’d bet. July 11 and 12 be the most probable dates for it.
Historically, Amazon has run its Prime Day sales every July with only a couple of deviations from that regular time. Notably, in 2020, Amazon pushed back its Prime Day sale to October due to the COVID-19 pandemic before moving back to summer 2021 in June a bit earlier. Prime Day moved back into its July spot for 2022, though Amazon used that October slot yet again for a bonus Prime Early Access Sale event that acted as the kickoff to the holiday shopping season.
For reference, here are the Prime Day dates from previous years:
- Prime Day 2015: July 15
- Prime Day 2016: July 12
- Prime Day 2017: July 11-12 (first to last more than one day)
- Prime Day 2018: July 16-17
- Prime Day 2019: July 15-16
- Prime Day 2020: October 13 and 14 (delayed due to the COVID-19 pandemic)
- Prime Day 2021: June 21-22 (earliest to date)
- Prime Day 2022: July 12-13
- Prime Early Access 2022 Sale: October 11-12
Amazon may want to move Prime Day back to June if the retailer plans to repeat last year’s Prime Early Access Sale in the fall. While that would certainly put some extra space between the two events and allow shoppers’ wallets to recover ahead of the holiday season, it’s pure conjecture until we hear official from Amazon.
How long will the Prime Day sale last?
Similar to Prime Day in July 2022 and Prime Early Access Release October 2022, we expect Prime Day 2023 to last two days. Previous events started at midnight Pacific and ran continuously for 48 hours, so we anticipate the same this year. Many deals released at that opening time are scheduled to last the entire event, supplies permitting, and other, more limited-time Lightning deals launch and expire during the two-day window.
Will there be a second Amazon Prime Day event this year?
It remains to be seen if Amazon will hold a second Prime Day-like event in 2023 (and we’ve yet to hear back on the first). If you find last year’s Prime Early Access sale a success, you might want to repeat it for 2023, though the event didn’t seem to cause as much of a stir as Prime Day usually does. That said, an October event gives Amazon a chance to get ahead of the competition before the black Friday Sales start in November.
Which countries can participate in Prime Day?
Nothing is certain until Amazon says so, but we can look at the regions where Prime Day took place last year to get an idea of what this year’s sale might look like. In 2022, Prime Day ran in the following countries:
- Austria
- Australia
- Belgium
- Brazil
- Canada
- Porcelain
- France
- Germany
- Italy
- Japan
- luxembourg
- Mexico
- Netherlands
- Portugal
- Singapore
- Spain
- Poland
- Sweden
- United Kingdom
- USA
How does Prime Day work?
The idea behind Prime Day is simple: subscribers to Amazon’s Prime service can get exclusive discounts on thousands of products and services across the site for a limited period of time. The products, while still available to non-Prime members, will have additional savings for members, bringing many of their prices down to new all-time lows.
When you sign in to your Prime account and look at a product’s landing page, you’ll see the discounted price if it’s on sale. You do not need any special coupon codes, nor is it necessary to use a specific payment method to get the discounts.
Do you need to be a Prime member to buy the Prime Day deal?
Yes, Amazon Prime Day requires a Prime subscription if you want to get any of Prime’s exclusive offers. You don’t have to be a pay subscriber, however, as long as the event falls within their Prime trial period. That means you can start your one-month trial right before the event and get the savings for free. For more information on this, see our guide to Prime Day purchases sales without paying Prime.
amazon last year high prices on Prime membership. Now it costs $15 a month ($139 a year).
The best Prime Day 2023 deals
We’ll be here to round up all the best Amazon Prime Day 2023 deals as soon as they’re available. While it’s hard to predict what those will be, we can look at some of the most popular Prime Day 2022 and Prime Early Access Sale deals to try and get more insight into what’s to come. Here are some of the best deals from last year’s events:
Outside of this selection, there were many other popular offerings in the tech and home categories, as well as health and fitness, fashion and beauty, toys, and more. As usual, we anticipate Prime Day 2023 to bring the best prices on a variety of Amazon’s own-brand tech with other standout deals from third-party brands likely to be popular as well.
Will other retailers participate in Prime Day?
Every year, we see retailers like eBay, Best Buy, and Walmart kick off July sales to try and compete with Amazon Prime Day and 2022 was no different. By Prime Day 2023, expect Amazon’s biggest competitors to once again launch their own overlapping sales on the same dates and try to steal dollars from eager shoppers.
Why did Prime Day start?
Amazon has been hosting its annual Prime Day sale since 2015. Originally, it was a 24-hour sales event to celebrate Amazon’s 20th birthday. The “Prime” in the name refers to Amazon’s subscription service, which offers free delivery of many products in as little as a day or two, and which has now been expanded to encompass the Netflix style. Prime Video Service and several other Amazon-related benefits.
Prime Day soon became a version of “Black Friday in July” for Amazon, allowing the retailer to put on a 48-hour brand-name shopping extravaganza in a sleepy retail season. Unlike Black Friday, however, Prime Day branding allows Amazon to differentiate its summer sale from the competition while selling Prime memberships and Amazon-branded hardware like echo speakers and Fire tablets, which encourage customers to stay in the Amazon ecosystem. The fact that the sale also allows Amazon and its partners to clear out inventory and storage space ahead of the holiday shopping season doesn’t hurt either.
Where can you find deals right now?
CNET’s Deals team covers all the best daily sales, discounts and deals from major retailers. Whether it’s a one-day sale on Woot, a week-long sale at Best Buy, or a coupon code for a product on Amazon, if it’s a great deal, we’ve got you covered. Be sure to check out all the great deals every day at CNET.com/deals and sign up for our CNET Deals newsletter to get a daily roundup of deals delivered to your inbox.
You can also check out our new CNET Shopping browser extension. This will help ensure that all purchases you make for the remainder of the year are made at the lowest available price.
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