Amazon today launched its new NCAA interactive bracket feature on Fire TV, giving users the ability to create a bracket and track their progress throughout the March Madness tournament.
Fire TV users can find the feature through the new dedicated March Madness hub on the home screen or by saying “Alexa, fill in my brackets.” They can then select winners for each stage of the tournament and earn points for correct selections. Fire TV will also allow users to see how well they do against other participants.
Like the dedicated Oscars hub that Amazon launched last week, NCAA basketball fans can scan a QR code to download their finished bracket and share it with friends via text. You have until Thursday March 16 to complete your bracket.
Image Credits: Amazon
The NCAA Men’s Tournament averaged 10.7 million total viewers in 2022, so Fire TV’s new March Madness hub is likely to do well with its users. Fire TV will also feature March Madness news and highlights on the home screen in the “College Basketball News & Highlights” row, as well as on the “Free” and “Sports” screens.
Last year, Amazon stepped up its user experience for sports fans, launching a free row of featured sports and a dedicated “Sports” tab, where users can access all things sports, including free coverage. from major sports networks like NBC Sports and CBS Sports. as well as paid content like live games and documentaries. There are even reports that Amazon is working on a standalone app for sports programming.
The first four men’s games begin tomorrow, March 14 at 6:40 pm ET. Viewers can watch all the games with a subscription to the live TV streaming services DirecTV Stream, Hulu Live TV or YouTube TV. Fans with a TV provider can watch the tournament on the NCAA’s March Madness Live website or app.
