Websites are very necessary for each and every business in this digital world. Websites provide information to visitors about your business and make them aware of the different products you sell and the different services you provide to them.
Websites help you to target a huge customer base across the globe without putting in much effort. This helps you drive more traffic to the site and eventually increase sales of your business.
Nowadays, business owners have also started selling their products online by using an eCommerce store. An e-commerce store helps business owners increase sales by providing the necessary items to the customers directly at their homes and because it is very convenient for the customers, they prefer to use such online stores instead of visiting the online stores. physical stores.
If you are also planning to have an online store, you can use a website builder to develop your online store in a very simple way. Shopify and Squarespace are two very famous website building tools that are used all over the world. People usually get confused about which one to use and which one will provide more benefits in terms of simple and easy development. So Technographx has brought this article to give you a complete guide on Shopify vs Squarespace.
Shopify is a very famous eCommerce website builder that is specially designed for selling products online. It has a very good inventory system, great features, amazing business tools, and third-party apps too to scale your business with ease. Any business that plans to sell the products online can use it.
On the other hand, Squarespace is a complete website builder. It has some additional features that can be used for e-commerce. Squarespace’s sales tools are less advanced compared to Shopify and for that reason it is more affordable. You can check out this Squarespace review to learn more about its features and pricing.
It is also considered the king of design, so if you are looking to sell some products online with some stylish and beautiful templates, then it could be the perfect builder for you. Take a look at some of the pros and cons of both to get a better idea.
Advantages of Shopify:
It is one of the best eCommerce builders available.
It’s having an excellent inventory system.
He is able to sell products across all media channels.
Shopify has a collection of apps that help businesses increase their sales! Apps like TADA help merchants create gamified email popups to collect more subscribers and keep store visitors engaged and happy.
Monthly costs on Shopify add up with apps.
It is having transaction costs for some payment gateways.
When you change themes, you need to reformat the entire site, which is a huge waste of time and effort.
It is best for design and also contains stylish themes and templates.
It has built-in integration for Instagram.
It has an excellent analysis system.
You have limited payment options available.
There is no app store on it.
What is easy to use?
According to a survey, many people found Shopify to be very easy to use, and most gave it a score of 4 out of 5 for “Ease of Use”. The simple language, keyboard shortcuts and ‘undo’ button made the builder perfect for creating an online store.
Many users said that it is very easy to use and you get a complete guide through the important areas.
On the other hand, users found Squarespace a bit unwieldy. Users found it to be the hardest ‘non-ecommerce specific’ builder to use.
Squarespace’s home page is very clear, but has no visual cues, so it’s hard to rectify mistakes after saving. Many of the users enjoyed the creative freedom that the builder gives them.
Users found that it was actually easy to add the products compared to writing the product description or just adding text on the page.
So overall, our verdict is that Shopify is much easier to use than Squarespace, offering a very good balance between complex business tools and simple design features. On the other hand, the Squarespace editor home page is a bit tricky to navigate, as there are no visual cues to help you.
See also: How Does Ecommerce Website Development Benefit Businesses?
Which has better sales tools?
Sales tools are very important as they help you sell your stock online. So let’s take a look at which platform has the best sales tools.
Both platforms offer unlimited products, the ability to add individual or bulk items, direct email alerts for low inventory, and internal revenue reporting.
Shopify offers a wide range of marketing, accounting, and shipping apps so you can streamline your business. You can sell the products on 10 different social media platforms.
On the other hand, Squarespace doesn’t have an app marketplace and you can only sell on Instagram.
So, according to many user reviews on sales tools, it is found that Shopify has many different apps for store integration and therefore wins here. Squarespace has a lot of cool sales tools, but when it comes to app integration, Shopify tops it.
Which platform has a better design?
Now, if we talk about which platform is better in terms of design, then Squarespace will definitely win. Let your products shine with amazing themes that can be used for a wide range of industries.
Shopify has more than 10 free templates and 50 paid ones, but they are not that attractive.
Talking about the bottom line, if you want to make a more advanced online store then prefer Shopify and if you want a simple store then go for Squarespace as it is comparatively cheaper.
So this was a complete guide for Shopify vs. Squarespace comparison. I hope you have an idea of which one to choose for your online store!